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经济学人:电动自行车冲击(1)

Vanmoof, a dutch bicycle-maker, is known for sleek designs and clever advertising. In a television spot for its newest model, images of the evils of car culture—accidents, gridlock and pollution— are projected onto the skin of a luxury car, which melts, turning into one of the company’s elegant e-bikes.

译文
荷兰自行车制造商Vanmoof以设计精巧和广告巧妙著称。在其最新车型的电视广告中，将一些汽车文化的罪恶形象，包括交通事故、交通拥堵以及污染，投射到一辆豪华汽车的外壳上，这辆车的影像渐渐消散，变成了一辆Vanmoof公司精美的电动自行车。

 

Electrically assisted bicycles are not about to replace cars. But they are booming, especially in Europe, where sales rose by 23% in 2019, to 3m units. E-bikes are unlocking even saturated bicycle markets like the Netherlands, where the average person already owns 1.3 pushbikes. Last year Deloitte, a consultancy, estimated the number of e-bikes worldwide at 200m, and expected it to hit 300m by 2023.

译文
电动自行车不会取代汽车。但是电动自行车的产业正在迅速发展，尤其是在欧洲，2019年，电动自行车的销量增长了23%，达到了300万台。电动自行车甚至正在打开像荷兰这样饱和的自行车市场，荷兰人均拥有1.3辆自行车。去年，咨询公司德勤估计，全球电动自行车的数量为2亿辆，预计到2023年将达到3亿辆。

 

That may prove to be an underestimate now that coronavirus-wary commuters are shunning public transport and cities are expanding cycle lanes. Sales, which braked in March and April owing to supply-chain wobbles and shuttered stores, shifted into high gear when lockdowns lifted. In June revenue at Accell, Europe’s biggest bicycle manufacturer, was 53% higher than a year ago, largely thanks to e-bikes.

译文
这一数据可能被低估了，现在的通勤者们对冠状病毒十分警惕，他们避免乘坐公共交通，城市也在扩大自行车道。今年3月和4月，由于供应链动荡和门店关闭，销量一度陷入停滞，但当停工解除后，销量攀升。6月份，欧洲最大的自行车制造商Accell的收入比一年前增长了53%，主要得益于电动自行车。

 

注释

1.turn into 变成

I think I have got to stop or I might turn into a machine.

我想我得停下来了，否则我就会变成一台机器。

 

2.supply-chain 供应链

These two examples show that the concept of a supply-chain is in some ways an over-simplification.

这两个例子说明供应链的概念在某些方面上过于简化了。

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